Please refer to Appendix A for a glossary of defined terms.
The Personal Health Information Act (PHIA) came into effect on December 11, 1997, and governs the collection, use, and disclosure of Personal Health Information within Manitoba’s health care system. The Personal Information Protection and Electronic Documents Act (PIPEDA), which came into effect in 2001 governs the collection, use and disclosure of Personal Information within Manitoba’s private sector.
In addition, Canada’s anti-spam legislation (CASL) came into effect on July 1, 2014. Canada’s anti-spam legislation regulates how businesses and individuals communicate electronically.
This Office collects Personal Information about our patients directly from the patient or from the person acting on their behalf. Occasionally, we collect Personal Information about a patient from other sources if we have obtained the patient’s consent to do so or if the law permits.
Privacy of Personal Information is an important principle in the provision of quality care to our patients. We understand the importance of protecting your Personal Information. We are committed to collecting, using and disclosing your Personal Information responsibly and in accordance with the law. We also try to be as open and transparent as possible about the way we handle your Personal Information.
This Office has developed this Privacy and Anti-Spam Code (this “Code”) to provide a general description of our information and communication practices, how to obtain access to your Personal Information, how to amend incorrect information, and how to make a complaint to our Office, the Ombudsmen or the Privacy Commissioner. As the rules governing the collection, use, and disclosure of Personal Information may change, our practices will evolve and adapt in response to such changes and this Code may be amended from time to time as a result thereof.
We ask that you contact our Privacy Officer in the event you have any questions or concerns regarding this Code or its implementation.
When we communicate with you, we may communicate via electronic means, such as e-mail. We strive to ensure that our Commercial Electronic Messages (“CEMs”) are sent with consent, identifying information and unsubscribe mechanisms. We require all CEMs from our Office to be in compliance with Privacy Laws. If and when we communicate with you using CEMs, you can opt out of receiving such messages by following the “Unsubscribe” link included at the bottom of such messages or by contacting Natalie Rheault. Any questions or concerns with respect to CEMs from our Office may be addressed to Natalie Rheault. In the event that our Office inadvertently sends out a CEM without consent, we commit to investigating every such instance and assisting the employee(s) or manager(s) involved with renewing their understanding and awareness of our compliance responsibilities.
Accountability for this Office’s compliance with Privacy Laws rests with the designated Privacy Officer even though others in the Office may be responsible for the day-to-day collection and processing of Personal Information.
Our staff persons and employees are briefed on the importance of privacy and receive training on the handling of your Personal Information
Our Office is comprised of many persons working together to ensure that our patients and clients receive proper care. Some of these persons are Trustees whereas some are not. We take this opportunity to describe the structure of our Office so that you understand who may be handling your Personal Information and in what manner.
At our Office, professional dental or orthodontic services are performed by Service Providers. All dentists performing professional services at the Office are Members of the College. All dentists performing services at the Office are considered Trustees. All institutional health care services performed in the Office are provided by our Affiliate. The individuals providing the institutional health care services for our Affiliate may be Trustees whereas our Affiliate may not be. We have appointed our Affiliate as our Privacy Officer pursuant to applicable Privacy Laws. To facilitate the ability of our Affiliate to carry out its responsibilities to us, your Personal Information may be disclosed to, used by, and collected by our Affiliate.
We have also appointed our Affiliate as our Information Manager pursuant to the PHIA. Our Office, as Trustee, has entered into a written agreement with our Affiliate as information manager which provides for the protection of the Personal Information against such risks as unauthorized access, use, disclosure, destruction or alteration.
Your Personal Information may also be disclosed to, used by or collected by the following independent third parties for the purposes as described below:
- our third party contractors (who may be located outside Canada) for purposes related to supporting our Office’s business (e.g., call centre activities, technical solutions and support), in which case we will require such third parties to agree to treat your Personal Information in accordance with this Code;
- third parties in connection with a sale, assignment, merger, amalgamation, plan of arrangement or other transfer of the business of our Office or Affiliate, (including but not limited to all pre-sale, assignment, merger, amalgamation, plan of arrangement or transfer activities and all transaction negotiations and due diligence activities) to which the information relates, in which case we will require any such buyer, assignee, successor party, transferee or other party related to the transaction to agree to treat the information in accordance with this Code; and
- any governmental, administrative, judicial or regulatory authority for the purpose of co-operating in proceedings, inquiries and investigations requested by such authorities or to comply with any legal or regulatory requirements or to protect our rights, property or interests, including to enforce this Code.
In addition, aggregated and anonymized information, which does not allow you to be personally identified to third parties, may be disclosed to, used by or collected by third parties.
By providing your Personal Information to this Office or by using our services, you are consenting to its use by us, the third parties listed above, the Service Providers and our Affiliate, as set out in this Code. We have permitted our Affiliate to process, store or destroy our patients’ Personal Information which we ourselves may collect, use, disclose, retain, or dispose of provided that its actions are not contrary to the limits imposed by Privacy Laws or such other applicable law. We have informed our Affiliate of its duties under Privacy Laws and other applicable law.
This Office is responsible for information in our possession or custody, including information that has been transferred to a third party for processing.
Our Office will implement policies and practices to give effect to the principles regarding the collection, use and disclosure of Personal Information, including:
- implementing policies to protect Personal Information;
- training staff about this Code and our practices;
- establishing procedures to receive and respond to complaints and inquiries regarding Personal Information; and
- developing information to explain this Code and privacy procedures.
Identifying Purposes for Collecting Information
The purposes for which Personal Information is collected in this Office will be identified before or at the time it is collected.
This Office collects Personal Information about an individual that is reasonably appropriate in the circumstances in order to fulfil lawful purposes disclosed by our Office and in connection with a function or activity of a Trustee and when collection of the information is necessary for that purpose, including:
- to provide health services;
- to determine or verify the eligibility of an individual to receive a health service;
- to conduct investigations, discipline proceedings, practice reviews or inspections relating to the members of a health profession or health discipline;
- to conduct research or perform data matching or other services to facilitate another person’s research in certain instances outlined in applicable Privacy Laws;
- to contact you regarding surveys relating to our business and services;
- to provide for health services provider education;
- to carry out any purpose authorized by a law of Manitoba or Canada;
- to deliver safe and efficient patient care;
- to identify and to ensure continuous high quality service;
- to assess your health needs;
- to advise you of treatment options;
- to enable us to contact you;
- to establish and maintain communication with you, including to distribute health care information and to book and confirm appointments;
- to offer and provide treatment, care and services in relationship to the oral and maxillofacial complex and dental care generally;
- to communicate with other treating health care providers, including specialists and general dentists, who are the referring dentists and/or peripheral dentists;
- for teaching and demonstrating purposes on an anonymous basis;
- to allow us to efficiently follow-up for treatment, care and billing;
- to complete and submit dental and health services claims for third party adjudication and payment;
- to comply with legal and regulatory requirements;
- to comply with agreements/undertakings entered into voluntarily by this Office or a Service Provider with the College for regulatory and monitoring purposes;
- to permit potential purchasers, practice brokers or advisors to evaluate this Office, including an audit, on a confidential basis;
- to deliver your charts and records to insurance carriers to enable them to assess liability and quantify damages;
- to prepare materials for the Health Professions Appeal and Review Board as required;
- to manage patient and clients’ accounts, including invoicing, processing credit card payments and collecting unpaid accounts;
- to communicate with insurance companies and to otherwise process requests by you;
- for internal management purposes, including planning, resource allocation, policy development, quality improvement, monitoring, audit, evaluation, reporting, obtaining or processing payment for health services and human resource management; and
- to comply generally with Privacy Laws and all other applicable regulatory requirements.
When this Office collects Personal Information we will only collect Personal Information necessary for the purpose we identify to you before or at the time of collection.
When Personal Information has been collected and is to be used or disclosed for a purpose not previously identified, the new purpose will be identified prior to its use or disclosure. Your consent will be obtained before the Personal Information will be used or disclosed for any such new purpose.
Our Office will also inform you of how to contact our Privacy Officer.
When you sign the Patient Consent Form, you will be deemed to understand and accept this Office’s collection, use and disclosure of your Personal Information for the specified purposes, in each case subject to this Code and Privacy Laws.
A Trustee, such as this Office, requires either express consent or implied consent from our patients before we may collect, use, or disclose Personal Information. When we collect, use, and disclose your Personal Information for health care purposes, Privacy Laws generally permit us to rely upon your implied consent. However we may be required to obtain your express Consent in some instances. The Privacy Laws also provide instances where we may collect, use, or disclose your Personal Information without Consent.
Implied Consent enables us to conclude from surrounding circumstances that a patient would reasonably agree to the collection, use, or disclosure of Personal Information. We may rely upon your implied consent if we are collecting your Personal Information to provide health care or assisting in providing health care.
Express consent is required when we are disclosing your Personal Information to someone other than a Trustee, or to another Trustee for a purpose other than providing or assisting in providing health care.
In order for the principles of Consent to be satisfied, our Office has undertaken reasonable efforts to ensure that you are advised of the purposes for which Personal Information is being used, and that you understand those purposes. Once consent is obtained, we do not need to seek your consent again unless the use, purpose or disclosure changes.
Our existing protocols for electronic submissions of dental claims require a signature on file. Specific consent may be required for additional requests from insurers. This consent shall be collected at the time, or in conjunction with, predeterminations for extensive services, provided that the scope of Personal Information released is disclosed. If there is any doubt, Personal Information shall be released directly to you for your review and submission.
Your consent for the collection, use and disclosure of Personal Information may be given in a number of ways, such as:
- signed medical history form;
- signed introductory questionnaire;
- taken verbally over the telephone and then charted; or
- written correspondence.
You may withdraw your consent upon reasonable notice to our Office.
For an individual who is a minor and does not have the capacity to make health care decisions, a parent or guardian may consent to the collection, use or disclosure of Personal Information.
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understanding the behaviour of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioural Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/.
We use Remarketing to advertise our practice across the Internet.
Remarketing will display ads to you based on what parts of our website you have viewed by placing a cookie on your web browser.
This cookie does not in any way identify you or give access to your computer or mobile device.
The cookie is used to indicate to other websites that “This person visited a particular page, so show them ads relating to that page.”
Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
If you do not wish to see ads from us, you can opt out in several ways:
3. Opt out information for Facebook ads visit: https://www.facebook.com/help/568137493302217
Limiting Use, Disclosure and Retention
Personal Information shall not be used or disclosed for purposes other than those for which the information is collected, except with your express Consent, or as required or permitted by law.
Our Office may disclose certain Personal Information in accordance Privacy Laws.
This Office and our Affiliates may perform activities in other provinces and territories and outside of Canada through third party agents. You acknowledge and agree that as a result, your Personal Information may be transferred to, processed, used, stored or accessed in other provinces and territories, and in other countries, and may be subject to the laws of those jurisdictions. For example, Personal Information may be disclosed in response to valid demands or requests from government authorities, courts, or law enforcement in other countries.
We will use contractual and/or other means to provide a comparable level of protection over your Personal Information while it is being accessed and/or processed by any such third party. However, contractual or other measures we may use to protect your Personal Information are subject to the legal requirements of foreign jurisdictions where your Personal Information may be transferred, processed, used, stored or accessed.
Our Office keeps Personal Information only as long as necessary to satisfy the purposes for which it was collected, however, some Personal Information is kept for a number of years to comply with legal requirements. Our Office has protocols in place for the retention of Personal Information in accordance with applicable law and with the College’s guidelines.
In destroying Personal Information, our Office has developed guidelines to ensure secure destruction in accordance with applicable law and with the College’s guidelines.
As discussed in this Code, Personal Information may be transferred and stored outside of Canada. We encourage you to contact the Privacy Officer should you require further information.
Accuracy of Personal Information
This Office endeavours to ensure that your Personal Information is as accurate, complete, and as up-to-date as necessary for the purposes that it is to be used.
The extent to which your Personal Information is accurate, complete and up-to-date will depend upon the use of the Personal Information, while at all times taking into account the interest of our patients.
Your Personal Information needs to be sufficiently accurate, complete and up-to-date to minimize the possibility that inaccurate, incomplete or out-of-date Personal Information is used to make a decision about you as our patient.
If your Personal Information changes, or if you believe the Personal Information maintained by our Office is inaccurate, we ask that you contact our Office to have the information updated or corrected.
Safeguards for Personal Information
Our Office staff are aware of the importance of maintaining the security and confidentiality of your Personal Information and we have taken reasonable measures to safeguard your Personal Information.
These safeguards are in place to protect your Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We use reasonable measures to ensure your Personal Information is protected, whether recorded on paper or electronically, and care is used in its retention and destruction with the goal being to prevent unauthorized access while in our care and control.
Specific safeguards are in place to:
- limit the persons who may use Personal Health Information maintained by a Trustee to those specifically authorized by the Trustee to do so;
- ensure that Personal Health Information maintained by the Trustee cannot be used unless the identity of the person seeking to use the information is verified as the person authorized to use it and the proposed use is verified as being authorized under PHIA;
- prevent the interception of electronic information by unauthorized persons; and
- ensure that requests for disclosure of Personal Information contains sufficient detail to uniquely identify the individual the information is about.
Your information is protected, whether recorded on paper or electronically. Our Office has implemented all additional safeguards for electronic information as required by the Regulations under PHIA.
Openness about Privacy
Our Office will make readily available to you specific information about our Office policies and practices relating to the management of Personal Information.
This information includes:
- the individuals at this Office and the Privacy Officer to whom you can direct any questions or complaints regarding your Personal Information;
- a copy of our Patient Consent Form that explains how this Office collects, uses and discloses your Personal Information; and
- this Code.
Patient Access to Personal Information
You have a right of access to your Personal Information, subject to specific and limited exceptions, and a right of correction or accurate amendment of your Personal Information.
Upon written request and with reasonable notice, you shall be informed of the existence, use and disclosure of your Personal Information, and shall be given access to it, subject to certain legal exceptions.
Upon written request and with reasonable notice, our Office shall provide you with an accounting of how your Personal Information has been used, including third party disclosures. In providing this information, we will attempt to be as specific as possible.
As promptly as required in the circumstances, this Office will either:
- make the Personal Information available for examination, and provide a copy if requested;
- inform you in writing if the information does not exist or cannot be found; or
- inform you in writing that your request is refused for a specified reason listed in applicable law.
If your request is refused, our Office will advise you of the contact information of an Affiliate who can answer your questions about the refusal and your right to make a complaint about our refusal to the Ombudsman under Part 5 of PHIA or the Privacy Commissioner under section 11 of PIPEDA.
You are free to challenge the accuracy and completeness of your Personal Information and seek to have it altered, amended, or changed for accuracy and completeness.
When a challenge is not resolved to your satisfaction, we will record the substance of the unresolved challenge accordingly.
When appropriate, the existence of the unresolved challenge shall be transmitted to third parties having access to the Personal Information in question. This disclosure may be appropriate where a dentist has been challenged about a change to a service date or services rendered under consideration for insurance benefits
You shall be able to challenge compliance with these principles with our Privacy Officer, who generally facilitates our Office’s compliance with Privacy Laws, including PHIA and PIPEDA
Our Office has in place procedures to receive and respond to your complaints or inquiries. The procedures are easily accessible and simple to use.
The Privacy Officer in our Office will investigate each and every complaint made to the Office in writing.
If a complaint is found to be justified, the Privacy Officer will take appropriate measures, including, if necessary, amending any office policies and practices.
You shall be able to make a complaint to the Ombudsman or Privacy Commissioner about any decision, act, or failure to act of our Office that relates to your request to examine or receive a copy of your Personal Information.
You shall be able to challenge our Office’s compliance under the Privacy Laws by making a complaint to the Ombudsman or Privacy Commissioner alleging that our Office has collected, used or disclosed your Personal Information contrary to PHIA or PIPEDA respectively, or has failed to protect your Personal Information in a secure manner as required under PHIA or PIPEDA respectively.
Your complaint must be in writing and in a form acceptable to the Ombudsman or Privacy Commissioner.
Updating this Privacy and Anti-Spam Code
Any changes to our privacy standards and information handling practices will be reflected in this Code in a timely manner. Our Office reserves the right to change, modify, add, or remove portions of this Code at any time.
Please check this page periodically for any modifications. To determine when this Code was last updated, please refer to the modification date at the bottom of this Code. By providing Personal Information to this Office and/or by using our services after changes to this Code have been made, you accept and consent to those changes.
How to Contact Us
Our Privacy Officer is our Affiliate.
For more information about our privacy protection practices, or to raise a concern you have with our practices, contact our Affiliate at:
21 St. Clair Avenue East, Suite #1420
Guy Amini, Chief Legal Officer
You have the right to complain to the Ombudsman or Privacy Commissioner if you think we have violated your rights.
The Manitoba Ombudsman can be reached at:
750-500 Portage Avenue (Colony Square)
The Privacy Commissioner of Canada can be reached at:
Office of the Privacy Commissioner of Canada
30 Victoria Street
Last revised: March, 2018
Affiliate – means DCC Health Services Inc. and/or an affiliate or agent thereof, which provides institutional health care services, including dental laboratory, radiological and other diagnostic services, and the operation of dental operatories and dental equipment.
Collection – The act of gathering, acquiring , receiving or obtaining personal information from any source, including third party sources, by any means.
College – Manitoba Dental Association.
Commercial Electronic Message or CEM – is a message sent directly to an electronic address (such as an email address, a phone number, an instant messaging account, or social media account) with the purpose, or one of its purposes, of encouraging participation in a commercial activity.
Privacy Commissioner – The Privacy Commissioner of Canada.
Consent – A voluntary agreement with what is being done or is being proposed to be done. Consent can either be express or implied. Express consent may be given explicitly, either orally or in writing.
Disclosure – Making Personal Information available to other health information custodians or other persons.
Health Information – Recorded information about an identifiable individual, if the information relates to the individual’s health, or health care history, including genetic information about the individual, the provisions of health care to the individual, payment for health care provided to the individual, and include, the personal health identification number and any other identifying number, symbol or particular assigned to an individual, and any identifying information about the individual that is collected in the course of, and is incidental to, the provision of health care or payment for health care
Information Manager – Means a person or body that processes, stores or destroys Personal Information for a Trustee provides information management or information technologies services to a Trustee.
Member – A member of the College and includes a health professional corporation registered with the College to practice dentistry in Manitoba.
Office – The dental office operated by Mel McManus (Manitoba) Dental Corporation which provides professional dental services comprising of diagnosis, the interpretation of x-ray radiographs produced by the Affiliate, treatment planning and intra-oral professional services at Suite 110-1605 Regent Ave, Winnipeg, Manitoba R2C 3B3.
Ombudsman – The Manitoba Ombudsman.
Patient – An individual about whom our Office collects Personal Information in order to carry out prognosis, diagnosis, and treatment, including controlled acts.
Personal Health Information – Recorded information about an identifiable individual, if the information relates to the individual’s health, or health care history, including genetic information about the individual, the provisions of health care to the individual, payment for health care provided to the individual, and include, the personal health identification number and any other identifying number, symbol or particular assigned to an individual, and any identifying information about the individual that is collected in the course of, and is incidental to, the provision of health care or payment for health care.
Privacy Laws – All applicable laws governing the collection, use, storage or disclosure of Personal Information, including The Dental Association Act, The Dental Health Workers Act, The Dental Health Services Act, The Dental Hygienists Act, The Regulated Health Professions Act, the By-laws of the College, the Personal Health Information Act (PHIA), the Personal Information Protection and Electronic Documents Act (PIPEDA), An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act (CASL), and regulations made under these Acts.
Personal Information – Identifying information about an individual, and includes Health Information. Personal Information excludes an individual’s business contact information where the collection, use or disclosure of information is for the purpose of communicating or facilitating communication with the individual in relation to their employment, business or profession.
Privacy Officer – means the contact person designated in this Privacy and Anti-Spam Code as the agent of our Office authorized on our behalf to, among other things, facilitate our compliance with the Privacy Laws.
Service Providers – means dentists and dental professional corporations providing professional services at the Office in conjunction with Mel McManus (Manitoba) Dental Corporation and the Affiliate.
Trustees – Means health professionals, health care facilities, public bodies, or health services agencies that collect or maintain Health Information.